Our story

"I struggled from the effects of unfiltered water. Once I found my solution, I knew I had to share it with other people."

Meet the founder - April McGrath

If you have a skin or hair problem you can't seem to get rid of, I've been there. I know how frustrating it is.

I had dry, sensitive skin, hair breakage, hair loss.. I tried everything to fix it and nothing was helping.

My degree in Environmental Science gave me a valuable insight into water treatment and water quality. I began to question if it was the water I was showering in that was causing my skin and hair issues, so, I got to work.

In 2022, I designed a shower filter to remove up to 99% of contaminants in tap water and within a week I saw a difference. It was a lightbulb moment.

I knew this filter could help other people struggling, just as I was.

After months of testing, Gaia was born. A shower filter for healthier skin and hair.


    Our approach is clear: clean beauty starts with clean water. This is a core function of our products and why we are here. We understand the impact unclean water has on your lifelong commitment to your beauty and wellness and want to empower you to make the best decisions for the health of your skin, hair, and wellbeing.


    We believe the bathroom and the shower is your daily refuge from a world polluted with noise and contaminated with stress. The last thing you need to worry about is the quality of your water and its impact on your wellbeing and effectiveness of the products you invest in. We equip you with the tools to ensure you have a place to jumpstart the day and unwind at night.


    Greenwashing is dead and we believe in the pure truth. Our commitment to responsible business practices is rooted in our shared love for planet earth. From the materials we choose, products we develop or the supply chains we deploy to make it all happen, we promise to continually seek ways to bring the most thoughtful products to our customers, not at the expense of the environment, but in service to it.